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Simple Shoes
Simple ShoesSimple is more than a shoe; it's a way of life. At Simple, everything we do relates back to the core values of living a simple lifestyle. These values include: integrity, truth, sentiment and comfort.In 1991 Eric Meyer had a great idea and put all the squishy comfy parts into good old classic styles but then tweaked them a bit so they didn't look too normal. The result was Simple Shoes. It is incredibly tough to find comfortable shoes that don't force you into some stereotype or just look plain stupid. There's athletic - usually styled after and wreaking of a particular sport, to the point that they scream, "Hey look everyone, I'm a basketball player". Or comfort casuals, that look like something only an eccentric philosophy professor might wear. Be different - choose Simple Shoes. Simple was created in 1991 by Eric Meyer, an irreverent young California art student who wanted comfortable, casual shoes that were also cool. When he couldn't find any footwear he liked in retail stores, he started looking in thrift stores. He liked the styles and comfort, but they didn't really fit correctly. Eric realized that most of the comfortable shoes in the world come from just two areas: athletic shoes, which are usually styled after a particular sport and, therefore, too limiting. Secondly, comfort casuals that look like something only an eccentric philosophy professor might wear. Deciding to create his own shoes, Eric put all of the "squishy, comfy parts into good old classic styles but then tweaked them a bit so they didn't look too normal". For instance, one of the original Simple styles, the O.S. Sneaker, is definitely an American Classic and still one of the company's bestsellers and most imitated styles. Simple shoes are designed and constructed to fill in the gap left by stereotypical old styles and cutting-edge fashion styles that aren't really wearable. Eric Meyer realized he was diving into uncharted waters, but insists that it's been "a fun exploratory place where success sometimes strikes in places you least expect". Simple shoes are designed to fit a newer lifestyle as well as a newer mindset. They consider that their customers are people that want to make things better... do the right thing. They are changing the way the world works. They are the people who will bring us our future. They do not want to look like the next guy. They are individuals and, though they are aware of fashion and trends, they do not necessarily follow them. Modern, classic, comfortable, casual shoes are the focus of the Simple brand with sneakers, sandals, casuals, and clog styles that all work in today's changing world. Simple Women's Collection
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